iichiko Poster (April 1984)
Mugi shochu ‘Iichiko’ is known for its poster design. Typically, an Iichiko poster shows the product blended into the background, urging viewers to want to search for it within the breathtaking photograph. All advertisements of Iichiko are by art director Hideya Kawakita, including posters, TV commercials, magazine and newspaper advertisements, and package design.
Art Direction: Kawakita Hideya
Provided by Sanwa Shurui Co. Ltd