Poster (Yoshinogawa Co, Ltd)
All mugi shochu ‘Iichiko’ advertisements are directed by art director Hideya Kawakita, from posters, TV commercials, advertisements in magazines and newspapers, to package designs. This is the first work from the poster series that Kawakita had continuously worked on since 1984. Annually, he publishes thirteen posters (one for each month and a Christmas special edition).
Art Direction: Kawakita Hideya
Provided by Sanwa Shurui Co. Ltd.