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Shinsen Meishu Sugoroku
Learn About the History and Culture of Kokushu
Learn About the History and Culture of Kokushu
The custom of gifting an original calendar with product information was already a common way for companies to advertise their products in the Edo period. This work, which is a calendar of Meiji 25 (1892), shows the product name ‘(Sakura) Masamune’ on the top and the shop name ‘Iseya Genshichi of Inohana, Kawagoe – sake, soy sauce, and western liquor’.
Artist: Unknown
Published: November Meiji 24 (November 1891)
National Museum of Japanese History
