iichiko “Toumei no Fukami” (iichiko “The Depth of Transparency”)

The first TV commercial series released every year since 1886. Viewers cannot tell what kind of commercial it is until halfway through, and it feels more like a scene from a movie, which is similar to the posters of the same product. The art direction is Hideya Kawakita, who directs all of iichiko’s advertisements.

Song: Amalia Rodrigues

Released: 1986
Provided by Sanwa Shurui Co. Ltd
https://www.iichiko.co.jp/design/cm/